"The CAPS LOCK project shows with clear language and many visual examples how capitalism and graphic design are inextricably linked. Author and designer Ruben Pater uses practical examples and various design roles to unravel the link between market forces and design. CAPS LOCK argues that capitalism would not exist without, for example, the banknotes, documents, interfaces, branding and advertisements that we use every day; all (partly) designed by graphic designers. The result, according to Pater, is that design is locked in a system of exploitation and gain, a cycle that further fuels inequality and depletion of human and natural resources. The book contrasts this with six radical design initiatives."