“Whether you're in the early stages of a business plan or an established brand looking for that next step-up in growth, this will help you get to where you want to be.
Following on from last year's smash hit, How to Start a Business, this practical guide will give you all the tools and know-how needed to get your business moving, secure more customers and get your brand in front of a bigger audience.
Each of the 10 steps covers an essential stage on the journey to building a successful business, from finding your core purpose, validating your USP and fundraising, to accounting basics, pricing strategies, brand collaborations and creating an inclusive company culture.
Let's face it, launching a business from scratch involves a lot of risk and unwavering determination. This guide is designed to give you everything you need – and all of the things you haven't even thought of yet – to build a solid foundation for future growth.
We've condensed the wisdom of countless experts and business owners and packed it full of insight, key learnings and common mistakes to avoid to help get your business up and running.”