Hit Makers. How Things Become Popular
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.
Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves.
From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.