Taking its name from the industry jargon based on model’s distinctly city-migrating lifestyles, is in town is a magazine that showcases the most interesting models and gives them a voice. Is in town makes the girls the main focus and treats them as an irreplacable collaborator. The casting goes beyond their appearance. Is in town questions the meaning of youth in a wider view and features the opinions and stories of the girls who are working actively on making their self experience and identity more than just a result of their looks.
All products are the same, just a different assembly bring different work to the front cover of each example.