Doing the right thing, but admitting when you get it wrong. That's the takeaway from this one, plus it's Yvon so there's all sorts of classic dirt bag recollections from the golden days.
"A completely revised and expanded edition of Yvon Chouinard’s classic memoir, Let My People Go Surfing: The Education of a Reluctant Businessman, with more than 40 percent new material and featuring a new foreword by Naomi Klein, author of the bestselling book This Changes Everything.
In the new edition, Chouinard explains how his business and environmental views have evolved in a decade marked by global recession and intensifying environmental crisis as well as unprecedented success for his company—bringing great opportunities as well as hard challenges for Patagonia along the way. We are pleased to share the preface from the second edition with you today."