"I remember the moment we grabbed the very first Standart fresh off the press. It’s been almost five years since we stopped at the printer on our way to the launch party in Berlin to pick up those precious copies. There was a snowstorm outside; we were running late.
We quickly shovelled some magazines in to the trunk of my car— the engine still running—and were en route. (As you’d imagine, water and snow are not friends of paper.)
Sitting on the back seat, my colleagues were anxiously flipping through the pages of our international issue for the first time, looking for typos (they found a bazillion of them). Stuck in traffic, we were guessing nervously what the world would say to Standart. It was by saying out loud to people what do I do for a living—publishing an independent print magazine dedicated to the beauty of specialty coffee culture—that I realised how ridiculous it sounded.
Yet, it resonated.
Since our debut in 2015, we have managed to grow Standart into a fully remote company, with its team spread out over Japan, The Netherlands, Russia, Georgia, Slovakia and England."