New from the writer of Ametora comes an even more far reaching exploration of why we try and do what we do.
"All humans share a need to secure their social standing, and this universal motivation structures our behaviour, forms our tastes, determines how we live, and ultimately shapes who we are. We can use status, then, to explain why some things become “cool,” how stylistic innovations arise, and why there are constant changes in clothing, music, food, sports, slang, travel, hairstyles, and even dog breeds.
