"Between The Lines explores the massive (and misunderstood) world of brand language. In this pilot issue, we debunk the myth of the monolith by bringing together a range of fresh perspectives from across the creative industry. Through the lens of Clarity, Character, Community and Continuity, Between The Lines aims to drag brand language out of the basement, and invite us all to discover the limitless possibilities of words in the creative process.
Between The Lines is for anyone writing on behalf of brands; be they writers, strategists, marketers or business owners. But also designers and creative directors, interested in harnessing words in the creative process and discovering the limitless possibilities they offer. Lastly, this publication can be enjoyed by anyone outside of the industry, curious about why brands speak the way they do."
