Isola Press have pushed the boundaries of what a very nice book looks like. This one is off the charts.
The first book to celebrate the vintage style and visual heritage of the UK’s outdoor clothing brands.
When a British expedition reached the summit of Everest on 29 May 1953, it put British mountaineering on top of the world. It also marked the start of an explosion in the popular love of the outdoors. In the next few decades, what we wore hill-walking, climbing and mountaineering would change beyond recognition
Mountain Style tells the story of how, in the 1960s and '70s, a small group of climbers began making the products they needed but couldn't buy, setting the ball rolling for four decades of technical innovation. They sowed the seeds for global brands and set the template for what we all wear in the outdoors – inadvertently creating style classics along the way. In the 1980s and ‘90s, outdoor clothing entered the mainstream, appearing on football terraces and in city streets, on its way to the ubiquity it enjoys today.
The book features stunning new studio shots of vintage clothing, period adverts, brochures and photos, plus interviews with clothing designers, mountaineers and those at the birth of the brands. It brings together amazing images and deep research to tell a cultural history of the passion for the outdoors in the UK.
Thanks to unparalleled access inside many brands’ own archives, and items held by Mountain Heritage Trust and the Scottish Mountain Heritage Collection, it features an actual down duvet that went to Everest in 1953, classic Ventile smocks, down suits, early Gore-Tex, ravers’ jackets and many more.
Also featuring an essay by gear veteran Chris Townsend.
