The leadership issue.
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
We are, in many ways, in the age of the ‘team’ rather than the leader. Talk to most people in positions of power and they’ll reiterate the importance of the whole company in creating great work, or explain how a successful brand’s community is what shapes it.
But behind these groups are those who are setting the culture, bringing others into their vision, and making their companies or brands into places that people want to be a part of. There is no one way of doing this; in fact, brilliant creative leadership lies in diversity – of people, voices and styles. This mix is at the heart of this issue, where we ask some of the most interesting leaders around to share their secrets of how they get it done.
In this issue of the magazine, we talk to leaders at major agencies such as adam&eveDDB and Leo Burnett India, as well as newer, experimental setups such as Braw Haus and verb, about the myriad ways they nurture their teams and inspire younger generations. We also speak with designer and illustrator Bráulio Amado about what it’s like to be seen as a leader while eschewing conventional ideas of what that entails.
