"Whether it be wine or beer, a spirited sip, an infused creation, a zero-proof selection or even a great cup of coffee or tea, we’re into it all—true beverage lovers through and through.
Essentially, we don’t believe in the unrealistic notion that people drink with category exclusivity. We’re adventurous, open-minded and equal-opportunity consumers, eager to experience the best, most satisfying cup of well-crafted deliciousness we can find that meets our current mood, company, situation or occasion—and chances are, so are you.
We’re ready to embrace all the deliciousness the social beverage world has to offer with a fresh take on drinks media, reporting across category lines."