HARD COPY, SOFT COPY
The Printed Page and Its Digital Doubles
Published by Marietta Eugster and Andreas Koller, 2024
Softcover, 232 pages
approx. 1700 images
HARD COPY, SOFT COPY maps the shift in publishing, dissemination, and reception, from print to digital, mirrored in the trajectory of the typeface ‘Schmalfette Grotesk’ by Swiss designer Walter F. Haettenschweiler from the 1950s up to today.
