Events This Weekend

Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional
Heavy Duty Traditional

Heavy Duty Traditional

Regular price £20.00 Sale

They're here!

"The long-awaited new book by Yasuhiko Kobayashi, a leading illustrator and reportage author,

What is "Hebitora", the source of the famous book "Heavy Duty Book"?

Heavy Duty Traditional = "Hebitora" is a combination of nature-oriented lifestyle and traditional clothing that originated in the United States in the 1970s (from the obi).

Yasuhiko Kobayashi is a leading figure in illustration and reportage who has been introducing domestic and international cultures in numerous magazines and books such as "Heibon Punch", "MEN'S CLUB", "SKI LIFE", "Made in USA Catalog", and "POPEYE" since the 1960s. This book introduces Heavy Duty Traditional, which can be said to be the origin of the classic "Heavy Duty Book", which was published in 1977 and is still read by people who love the outdoors and outdoor fashion.

It is not just about fashion, but also about its place in the clothing system and its cultural background, and introduces classic items, materials, and famous stores such as "LLBean" and "JCCORDINGS". In addition, this book includes some of Kobayashi's past writings and interview notes that have been re-edited and expanded.

Contains 22 original illustrations by illustrator Yasuhiko Kobayashi, who turns 90!!

The first part of the book features 22 styles drawn specifically for this book. All of them are heavy-duty and traditional items.

Hebitora Memorandum Special feature on materials and famous stores

In the summer of 1969, I first came into contact with the American Earth Movement, and while I was being introduced to their tools and lifestyle, I noticed the word "heavy duty" appearing on product tags and in product catalogs.

Hebitora Materials

Bags, "The Story of Trapper Nelson (column)", down jackets, shoes, "Memories of Chukka Boots", leather, sweaters

Introducing the Hebitora items that have supported his lifestyle for many years!

"The items introduced here have always been and continue to be some of the tools that are indispensable to my lifestyle". Introducing 20 Hebitora items that were acquired between the 1950s and 1980s and are still in use today."