Manchester based, modernist centric magazine celebrates the ordinary in design for this new issue. Perfect pressie for anyone who tells how great pebble dashing is, or how exquisite the right peeler feels in your Sunday roast preparing mitts.
'For this issue, I chose ORDINARY as the theme and picked writers, poets, photographers and illustrators I’d like to be stuck in a (paternoster) lift with.
In a world where AI is blurring boundaries between genuine pizzazz and code-generated digital sparkle, ordinary is nourishing. It’s cheese on toast. A three-pin plug. Great social housing. A shelf. Only an idiot mistakes the ordinary for average. Behind every slice of excellent ordinaryness is a brainiac on a mission. There’s nowhere to hide shit workmanship in something simple, something ordinary.
Overlooked, plain and occasionally boring, I want you to pause and examine that wooden clothes peg. Study a milk bottle. Think again about pebbledash. Cast aside the jazzy stuff for a minute and put the ordinary on a pedestal. As Ferris Bueller once said, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it."
I hope the essays, interviews, articles and pictures that follow will give you the nudge we all need to breathe in the everyday beauty of ordinary things.
A massive, loving thank you to everyone who contributed. You are all far from ordinary.'
LEANNE CLOUDSDALE
Guest Editor
