Picture homer Simpson shouting "nerrrrrrds" out of a moving car. This book is nerdy in the extreme. If you want to look at loads of bits and bobs about old jeans, this is for you. It's a real cutie.
"Levi Strauss had almost no involvement in jeans making!? A Levi's research book by a vintage researcher (fact-checker) who deciphered numerous historical documents.
A Levi's research book based on historical documents, written by a vintage researcher.
Levi's, the world's largest jeans brand, is known to everyone. Everyone knows Levi Strauss, the company's founder and the father of jeans, and the brand's iconic 501 model. But what if Levi Strauss wasn't actually involved in jeans making...? This book, written by Mitsuhiro Aota, a
leading researcher specializing in American vintage clothing, thoroughly examines the Levi's myths that have been accepted as fact in Japan, based on a vast amount of historical materials, and delves into the truth of the little-known history of Levi's. It includes numerous
unique theories derived from various historical sources, such as "Why you shouldn't blindly accept trademarks," "What's the origin of the Two Horse mark?", and "The evolution of the Levi's factory as seen from recruitment advertisements."
This might just be the true story of Levi's!"Paperback, largely Japanese texts with some English captions and plenty of English documents/ephemera and advertising included.
